How to Promote Veterinary Products to Vet Techs

The veterinary industry is evolving rapidly, yet when it comes to veterinary product promotion, veterinary technicians are often overlooked. Vet techs play an essential role in choosing, using, and recommending products in clinics. They work directly with equipment, manage patient diets, give treatments, and provide feedback that often influences tool options.

If you want your veterinary innovations to be adopted, it’s time for veterinary product promotion not just to DVMs, but also directly to veterinary technicians. 

Why Focus on Vet Techs?

Before we discuss things any further, we must recognize how much vet techs can impact clinical influence. They are trusted by both the DVMs and the pet owners. They often engage with clinical tools, are involved in treatments, and have hands-on experience with nutritional products used in veterinary practice.

This makes them a suitable audience for veterinary product promotion. This is especially true if you want to establish and build product familiarity, trust, and clinical relevance.

Understanding the influence of vet techs is just the first step. The next question is, how do you connect with them while they are already learning and engaging?

The Hub Of Veterinary Learning

Webinars are an increasingly popular method for veterinary professionals to access vet tech CE, hear about real-case scenarios, and learn about innovations. While these CE webinars are typically presented by veterinary professionals, they also offer vendors a chance to highlight their products or showcase their solutions within the educational programming.

For instance, hosting a veterinary product demo webinar, sponsorship, or co-presenting with the presenter makes your products stand out in an environment where the crowd is already predisposed to receiving information.

Vet and Tech offers complimentary, CE-approved sessions for both vets and vet techs. This is an excellent opportunity for vendors to feature their innovation in a webinar that integrates education and product exposure.

Vet techs leave the webinar with new knowledge and information.  To maximize the veterinary market effectiveness of your product, you can offer:

• Downloadable clinical guides
• Branded CE certificates
• Free products or discounts on selected items

You're not only representing or promoting your product through these webinars; you are also backing veterinary education and establishing your brand as a prominent innovator.

Quick Tip: Encourage interactive aspects, such as polls or live Q&A sessions, to enable participants to grasp how your product is incorporated into their practice, even in an educational webinar environment.

Learn at Lunch Sessions

If you want a more focused virtual setting to showcase and present your innovation,  hosting or sponsoring a Learn at Lunch session through DVM Central is an ideal option. DVM Central is a veterinary marketplace and also provides a platform to connect with veterinary professionals and product vendors in an engaging and interactive way. 

These 30 to 60-minute sessions provide veterinarians with opportunities to demonstrate products, share insights, and facilitate meaningful discussions within the veterinary community through live product demos.

A Learn at Lunch session allows you to:

• Demonstrate the clinical uses of product
• Discuss the unique benefits of the product
• Encourage real-time interactions and feedback
• Build a loyal audience among vets and vet techs

Hosting a learn at lunch session is a simple yet effective strategy for your veterinary product demonstration.

It provides the focused interaction and engagement necessary to complement larger strategies, such as sponsoring CE webinars.

Once your products earn credibility, the next move is to amplify your reach. Virtual expos offer the perfect platform to engage an even larger vet tech audience.

Go Big, Get Noticed by Vet Techs

To reach a wider audience of veterinary professionals, include virtual DVM expos in your strategy. 

These virtual expos provide vet techs and other veterinary professionals with the chance to stay updated on the latest innovations in veterinary instruments and products, all from the comfort of their homes or clinics.

DVM Central expos attract many vet professionals, including vet techs, not just DVMs. 

As a vendor, this is how you can successfully engage vet techs at expos:

• Design an online veterinary product demonstration that reflects clinical workflows that vet techs handle every day.
• Schedule a Learn at Lunch session with DVM Central that will highlight how your product addresses tech-specific challenges.
• Introduce exclusive giveaways and discounts.

Conclusion

Vet techs are the lifeblood of every veterinary clinic, and their impact on product decisions is huge. To successfully sell your innovations, it's not just about advertising; you need to educate, interact, and demonstrate genuine value.

By considering CE webinars, product demos presented by professionals, and hands-on learning sessions, you can establish trust, demonstrate practical applications, and foster enduring credibility among vet techs. Platforms like Vet And Tech, a veterinary learning resource, enable you to execute these targeted learning sessions and connect directly with professionals.

The lesson is straightforward: your products must help vet techs solve actual challenges. When they use your tools to provide better patient care, they become champions of your brand.